{"id":7537,"date":"2026-01-09T16:59:58","date_gmt":"2026-01-09T16:59:58","guid":{"rendered":"https:\/\/illion.tax\/?page_id=7537"},"modified":"2026-03-17T10:40:10","modified_gmt":"2026-03-17T10:40:10","slug":"profitability","status":"publish","type":"page","link":"https:\/\/illion.tax\/uk\/services\/cfo\/profitability\/","title":{"rendered":"\u042e\u043d\u0456\u0442-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456"},"content":{"rendered":"<div data-message-index=\"31\" data-message-role=\"BOT\">\n<div class=\"  min-h-0 \" data-id=\"msg-31\" data-msg-index=\"31\" data-msg-isbot=\"1\" data-msg-last-prompt=\"0\">\n<div class=\"text-[16px] text-darkcolor py-[2px] aaatransition-all aaaduration-300 relative xl:pr-px \" data-id=\"msg-container-31\">\n<div class=\"px-8 [@media(max-width:1250px)]:px-[10px] [@media(max-width:1250px)]:max-w-[800px] max-w-[945px] group relative mx-auto flex gap-[9px] rounded-xl my-2.5 py-3\">\n<div class=\"flex-1 relative \">\n<div class=\"flex\">\n<div class=\"relative min-w-12 grow\">\n<div class=\"relative ml-0.5 max-w-full\" data-id=\"text-isUser-false\">\n<div data-id=\"textUse\">\n<div class=\" prose dark:prose-invert markdown  \" dir=\"auto\" data-gramm=\"false\">\n<p class=\"first:mt-1.5!\"><strong>\u042e\u043d\u0456\u0442-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456<\/strong><\/p>\n<p class=\"first:mt-1.5!\">\u041d\u0435 \u043a\u043e\u0436\u0435\u043d \u0434\u043e\u043b\u0430\u0440 \u0432\u0438\u0440\u0443\u0447\u043a\u0438 \u0432\u0430\u0440\u0442\u043e \u0441\u0432\u044f\u0442\u043a\u0443\u0432\u0430\u0442\u0438. \u0423 <strong>ILLION &#8211; tax&#038;accounting<\/strong> \u043c\u0438 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454\u043c\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0456 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0437\u0430\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c \u0433\u0440\u043e\u0448\u0456, \u0430 \u044f\u043a\u0456 \u0442\u0438\u0445\u043e \u00ab\u0437&#8217;\u0457\u0434\u0430\u044e\u0442\u044c\u00bb \u0440\u0435\u0441\u0443\u0440\u0441\u0438. \u042e\u043d\u0456\u0442-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0431\u0438\u0432\u0430\u044e\u0442\u044c \u0437\u0430\u0432\u0456\u0441\u0443 \u00ab\u043a\u0440\u0430\u0441\u0438\u0432\u0438\u0445\u00bb \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0432\u0438\u0440\u0443\u0447\u043a\u0438 \u0442\u0430 \u0440\u043e\u0437\u043a\u0440\u0438\u0432\u0430\u044e\u0442\u044c \u043f\u0440\u0430\u0432\u0434\u0443: \u0449\u043e \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0435, \u0449\u043e \u043d\u0430 \u043d\u0443\u043b\u0456, \u0430 \u0449\u043e \u043a\u043e\u0448\u0442\u0443\u0454 \u0434\u043e\u0440\u043e\u0436\u0447\u0435, \u043d\u0456\u0436 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c.<\/p>\n<p class=\"first:mt-1.5!\">\u041c\u0438 \u0440\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u0432\u0430\u0448 \u0431\u0456\u0437\u043d\u0435\u0441 \u043d\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u2014 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u043a\u0430\u043d\u0430\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0430\u0431\u043e \u043b\u043e\u043a\u0430\u0446\u0456\u0457 \u2014 \u0456 \u0440\u0430\u0445\u0443\u0454\u043c\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u0443 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0443 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0437 \u043d\u0438\u0445. \u0426\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0454:<\/p>\n<ul class=\"list-disc\">\n<li class=\"ml-4\"><strong>\u041c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u0432\u043d\u0435\u0441\u043e\u043a \u043d\u0430 \u043e\u0434\u0438\u043d\u0438\u0446\u044e\/\u043a\u043b\u0456\u0454\u043d\u0442\u0430:<\/strong> \u0429\u043e \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u0456\u0441\u043b\u044f \u043f\u0440\u044f\u043c\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442 (COGS, \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u043a\u043e\u043c\u0456\u0441\u0456\u0457)?<\/li>\n<li class=\"ml-4\"><strong>\u0412\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (CAC) vs. \u0434\u043e\u0432\u0456\u0447\u043d\u0430 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c (LTV):<\/strong> \u0427\u0438 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454\u0442\u0435 \u0432\u0438 $500 \u043d\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u044f\u043a\u0438\u0439 \u043f\u0440\u0438\u043d\u0435\u0441\u0435 \u043b\u0438\u0448\u0435 $300?<\/li>\n<li class=\"ml-4\"><strong>\u041f\u0435\u0440\u0456\u043e\u0434 \u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0456:<\/strong> \u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0447\u0430\u0441\u0443 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e, \u0449\u043e\u0431 \u043f\u043e\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0442\u0435, \u0449\u043e \u0432\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0430\u0431\u043e \u0437\u0430\u043f\u0443\u0441\u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443?<\/li>\n<li class=\"ml-4\"><strong>\u041f\u0440\u0438\u0445\u043e\u0432\u0430\u043d\u0435 \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u0435\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442:<\/strong> \u041d\u0430\u043a\u043b\u0430\u0434\u043d\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438, \u0447\u0430\u0441 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0438, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f, \u0440\u0435\u0444\u0430\u043d\u0434\u0438 \u2014 \u0432\u0438\u0442\u0440\u0430\u0442\u0438, \u044f\u043a\u0456 \u043d\u0435 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c\u0441\u044f \u0432 P&#038;L \u0442\u0430\u043a, \u044f\u043a \u0432\u0438 \u0434\u0443\u043c\u0430\u0454\u0442\u0435.<\/li>\n<\/ul>\n<p class=\"first:mt-1.5!\">\u042f\u043a \u0442\u0456\u043b\u044c\u043a\u0438 \u043c\u0438 \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0454\u043c\u043e \u0446\u0438\u0444\u0440\u0438, \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0456\u0440\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0448\u0432\u0438\u0434\u043a\u043e. \u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0438\u044f\u0432\u0438\u0442\u0438, \u0449\u043e 20% \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c 80% \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443 \u2014 \u0430\u0431\u043e \u0449\u043e \u00ab\u0431\u0435\u0441\u0442\u0441\u0435\u043b\u0435\u0440\u00bb \u043d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0437\u0431\u0438\u0442\u043a\u043e\u0432\u0438\u0439, \u044f\u043a\u0449\u043e \u0432\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u0430\u0446\u044e \u0442\u0430 \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0443. \u041e\u0437\u0431\u0440\u043e\u0457\u0432\u0448\u0438\u0441\u044c \u0446\u0438\u043c \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f\u043c, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0442\u043e\u0447\u043a\u043e\u0432\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f: \u043f\u0456\u0434\u043d\u044f\u0442\u0438 \u0446\u0456\u043d\u0438, \u0432\u0456\u0434\u0440\u0456\u0437\u0430\u0442\u0438 \u043d\u0438\u0437\u044c\u043a\u043e\u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u0456 \u043d\u0430\u043f\u0440\u044f\u043c\u0438, \u043f\u043e\u0441\u0438\u043b\u0438\u0442\u0438 \u0442\u0435, \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454, \u0430\u0431\u043e \u043f\u0435\u0440\u0435\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u0441\u043f\u043e\u0441\u0456\u0431 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043f\u0435\u0432\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433.<\/p>\n<p class=\"first:mt-1.5!\">\u0426\u0435 \u043d\u0435 \u0442\u0435\u043e\u0440\u0456\u044f \u2014 \u0446\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442. \u0427\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0454\u0442\u0435\u0441\u044f \u0432\u0438, \u0437\u0430\u043b\u0443\u0447\u0430\u0454\u0442\u0435 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0430\u0431\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0445\u043e\u0447\u0435\u0442\u0435 \u043f\u043e\u043a\u0440\u0430\u0449\u0438\u0442\u0438 \u043c\u0430\u0440\u0436\u0443 \u2014 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u044e\u043d\u0456\u0442-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0438 \u2014 \u0446\u0435 \u0440\u0456\u0437\u043d\u0438\u0446\u044f \u043c\u0456\u0436 \u0440\u043e\u0437\u0443\u043c\u043d\u0438\u043c \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f\u043c \u0456 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f\u043c \u00ab\u0443 \u043c\u0456\u043d\u0443\u0441\u00bb. <strong>ILLION<\/strong> \u0440\u043e\u0431\u0438\u0442\u044c \u043d\u0435\u0432\u0438\u0434\u0438\u043c\u0435 \u0432\u0438\u0434\u0438\u043c\u0438\u043c, \u0449\u043e\u0431 \u0432\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u0437\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0438.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-start items-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"     px-8 [@media(max-width:1250px)]:px-[10px] [@media(max-width:1250px)]:max-w-[800px] max-w-[945px]  text-bwleftblue mx-auto items-start justify-start flex gap-[22px] rounded-xl \" data-id=\"containerVersions\">\n<div class=\"ml-[44px] justify-between gap-1 mt-[2px] transition-all duration-300 w-full items-center mr-[5px] visible visible \" data-id=\"contariner\">\n<div class=\"flex items-center gap-1\" data-id=\"clipaboardList\">\n<div id=\"radix-_r_400_\" class=\"rounded-[6px] cursor-pointer transition-all size-[26px] flex items-center justify-center text-bwleftblue dark:text-darkcolor\/60 border border-transparent dark:hover:border-darkcolor\/10 hover:bg-bwleftblue\/20 dark:hover:bg-darkcolor\/10\" data-id=\"triggerCopy\" aria-haspopup=\"menu\" aria-expanded=\"false\" data-state=\"closed\"><\/div>\n<div class=\"flex hover:bg-bwleftblue\/20! dark:hover:bg-darkcolor\/10! transition-all size-[26px] justify-center rounded-[6px] items-center gap-1.5 cursor-pointer\" data-id=\"thumbsUp\" data-state=\"closed\"><\/div>\n<div class=\"flex hover:bg-bwleftblue\/20! dark:hover:bg-darkcolor\/10! transition-all size-[26px] justify-center rounded-[6px] items-center gap-1.5 cursor-pointer\" data-id=\"thumbsDown\" data-state=\"closed\"><\/div>\n<p><span class=\"\" aria-haspopup=\"dialog\" aria-expanded=\"false\" aria-controls=\"radix-_r_3vq_\" data-state=\"closed\"><\/span><span class=\"\" aria-haspopup=\"dialog\" aria-expanded=\"false\" aria-controls=\"radix-_r_3vt_\" data-state=\"closed\"><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-message-index=\"32\" data-message-role=\"USER\">\n<div class=\"  min-h-0 \" data-id=\"msg-32\" data-msg-index=\"32\" data-msg-isbot=\"0\" data-msg-last-prompt=\"1\">\n<div class=\"text-[16px] text-darkcolor py-[2px] aaatransition-all aaaduration-300 relative xl:pr-px \" data-id=\"msg-container-32\">\n<div class=\"px-8 [@media(max-width:1250px)]:px-[10px] [@media(max-width:1250px)]:max-w-[800px] max-w-[945px] group relative mx-auto flex gap-[9px] rounded-xl my-2.5 flex-row-reverse\">\n<div class=\" shrink-0  pt-[5px] \" data-id=\"icon-isBot-false\" data-gramm=\"false\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u042e\u043d\u0456\u0442-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u043e\u0441\u0442\u0456 \u041d\u0435 \u043a\u043e\u0436\u0435\u043d \u0434\u043e\u043b\u0430\u0440 \u0432\u0438\u0440\u0443\u0447\u043a\u0438 \u0432\u0430\u0440\u0442\u043e \u0441\u0432\u044f\u0442\u043a\u0443\u0432\u0430\u0442\u0438. \u0423 ILLION &#8211; tax&#038;accounting \u043c\u0438 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454\u043c\u043e \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0456 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0437\u0430\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c \u0433\u0440\u043e\u0448\u0456, \u0430 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":641,"parent":7496,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-service.php","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-7537","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/pages\/7537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/comments?post=7537"}],"version-history":[{"count":0,"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/pages\/7537\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/pages\/7496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/media\/641"}],"wp:attachment":[{"href":"https:\/\/illion.tax\/uk\/wp-json\/wp\/v2\/media?parent=7537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}